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Enterprise Ordering, Fulfillment & Fleet Management

My Role

Design Leadership
Product Direction & Strategy
Roadmap Planning
User Research
Interaction Design
Visual Design
Usability Testing

Story

During my time at Tesla, my design work made a huge impact.

I owned end-to-end design, product strategy and helped launch Tesla for Business.

If you rode in an Uber and it was a Tesla, or rented one by Hertz, or charged it at your favorite resort, those companies used this product to manage their fleet of vehicles or chargers. This was an exclusive B2B2C product that managed 150k+ vehicles and 2000+ Gen 3 Wall Connectors across 27 countries. It was a $5B business for Tesla, expected to grow to $8B by the end of 2024.

My Vision

Tesla will make your transition to sustainability seamless, with an experience that empower your business to be more efficient and productive.

Customers I work with

Mission

To accelerate the world’s transition to sustainable energy.

Goals

To order and take deliveries of cars for a business, monitor and manage their fleet

Strategy

Provide businesses across the world a self served experience to order Tesla products

Build tools to enable fleet management capabilities

Offer customers to manage upgrades, subscriptions, transfers, service and invoice payments

Design Strategy

Goals

Offer business customers

A simple, self served experience to order Tesla products in bulk

Ability for them to provide delivery locations and assign owners before taking delivery

To manage upgrades, subscriptions, transfers, service and invoice payments

Opportunity

I lead all end-to-end design of this world class experience, and is also now supported by the Tesla Fleet API, which launched in 2023.

I envisioned that a mass adoption of businesses for Tesla vs any other EVs. Leader in the industry, being enabled by Tesla for Business!
Read this Story

Opportunity

How Might We ...

Help change the customer’s perception from, “this is more work for me" to "this helps simplify the way I work."

Help organizations break down silos to enable faster adoption of Adobe products.

Empower Creatives to influence their organization to maximize the value they get from Adobe Cloud products and services.

Design Principles

Simplicity
By focusing on simplicity with design, I achieve not only usability but sophistication too.

Minimalistic
Clean, minimal design is at the heart of my work at Tesla. Complex problems are broken down in to simple elements.

Focus
I clear away distractions for the user and get them to take the most important actions on a page.
Tesla Design is very, very simple.

Measuring Success

A robust but simple design and engineering has made a global impact!
From launch in 2020 to present ....

Vehicle sales grew 80% YoY

Upgrades and subscriptions revenue 120% YoY

Owner transfers went from 2 weeks to 2 mins

Time taken to onboard a fleet customer went from 6 weeks to 15 mins

Customer Journey

Ordering Cars

Business customers order one or more vehicles or charging accessories in one cart. This has never been done in any digital experience!

Taking Deliveries

Our users can seamlessly complete pre-delivery tasks and accept bulk deliveries

Owner Experience

Monitor fleet, manage upgrades and subscriptions in bulk, view service alerts and recalls, schedule service appointments and manage owner transfers.

Design Work

100s of Cars in One Cart

Problem

Our business customers placed orders by email or phone calls for bulk orders

Solution

I built a multi-product vehicle configurator for business customers to order one or more vehicles or charging accessories in one cart

Outcome

This has never been done in any digital experience! Sales volume YoY has been consistently growing 150%

Design Patent Pending

Fulfillment

Problem

Preparing for delivery, documentation and signing took 3-5 weeks

Solution

Business customers use a pre-delivery task workflow which triggers a faster delivery process

Outcome

Speedy deliveries from Tesla to business customers, cutting short to 1-2 days if vehicle is available

Bulk Delivery Acceptance

Innovation

Customers can accept hundreds of vehicles with ONE click!

Solution

I designed a simple workflow for business customers and logistics to accept groups of vehicles

Outcome

When a vehicle is delivered, Tesla recognizes revenue instantly, this solution led to revenue growth much faster

Service & Maintenance

Problem

Lack of service alerts, costs, invoice approvals and service scheduling was leading to a lot of frustration with our B2B customers and also affected vehicle sales

Solution

Introduced service in to Tesla for Business, visibility in to alerts, approvals of cost estimates and appointment scheduling

Outcome

- Dramatic jump in the Approve Rate from 68% to 84%
- Much faster turnaround times for fixes for service
- Visibility for customers in to cost of ownership
- Much less reliance on Tesla team

Shop for Business

Problem

Business customers emailed their Tesla operations team to order accessories in bulk

Solution

Redesigned Shop tailor made for fleet customers and bulk ordering

Outcome

Major order uptick seen from business customers and also through service centers

App for Fleet Customers

Problem

Customers didn't have a way to view their fleets on the go

Solution

I designed the first in-app fleet experience for our business customers. They would be able to select vehicles in their fleet, pin them for service and set up an appointment.

Outcome

Big win for our fleet customers who had large volume of vehicles, saved a lot of time scheduling and keeping track of repairs

Impact

Tesla for Business now manages 185k vehicles and 2000+ Gen 3 Wall Connectors globally, and is a $7B business for Tesla, expected to grow to $12B end of 2024

FINN is our business customer, a car subscription service that offers a EV subscription option, they have been
using Tesla for Business since 2021.

Sanju Varma / Product Designer
Let's Collaborate

This website was hand coded by myself with

Enterprise Ordering, Fulfillment & Fleet Management

My Role

Story

During my time at Tesla, my design work made a huge impact.

I owned end-to-end design, product strategy and helped launch Tesla for Business.

My Vision

Tesla will make your transition to sustainability seamless, with an experience that empower your business to be more efficient and productive.

Customers I work with

Mission

To accelerate the world’s transition to sustainable energy.

Goals

To order and take deliveries of cars for a business, monitor and manage their fleet

Strategy

Provide businesses across the world a self served experience to order Tesla products Build tools to enable fleet management capabilities Offer customers to manage upgrades, subscriptions, transfers, service and invoice payments

Design Strategy

Goals

Offer business customers

A simple, self served experience to order Tesla products in bulk Ability for them to provide delivery locations and assign owners before taking delivery To manage upgrades, subscriptions, transfers, service and invoice payments

Opportunity

Opportunity

How Might We ...

Help change the customer’s perception from, “this is more work for me" to "this helps simplify the way I work."

Help organizations break down silos to enable faster adoption of Adobe products.

Empower Creatives to influence their organization to maximize the value they get from Adobe Cloud products and services.

Design Principles

Measuring Success

Customer Journey

Ordering Cars

Taking Deliveries

Owner Experience

Design Work

100s of Cars in One Cart

Problem

Solution

Outcome

Fulfillment

Problem

Solution

Outcome

Bulk Delivery Acceptance

Innovation

Solution

Outcome

Service & Maintenance

Problem

Solution

Outcome

Shop for Business

Problem

Solution

Outcome

App for Fleet Customers

Problem

Solution

Outcome

Impact

Tesla for Business now manages 185k vehicles and 2000+ Gen 3 Wall Connectors globally, and is a $7B business for Tesla, expected to grow to $12B end of 2024

FINN is our business customer, a car subscription service that offers a EV subscription option, they have been using Tesla for Business since 2021.

Provide businesses across the world a self served experience to order Tesla products

Build tools to enable fleet management capabilities

Offer customers to manage upgrades, subscriptions, transfers, service and invoice payments

A simple, self served experience to order Tesla products in bulk

Ability for them to provide delivery locations and assign owners before taking delivery

To manage upgrades, subscriptions, transfers, service and invoice payments

FINN is our business customer, a car subscription service that offers a EV subscription option, they have been
using Tesla for Business since 2021.