← Notes

Showing the work at Zūm’s Mobility Summit

In April, Zūm held its Connected Mobility Summit. Our CTO ran the product demos, and I helped him build every one of them.

The stage at Zūm’s Connected Mobility Summit before the doors opened: the Dispatch Control Center map on a giant laptop, on a curved blue screen

I loved it. Most of my work ends in a review or a test session. A demo is different. We picked the story, the order and the moment it clicks, and then I watched it land in the room.

It was a chance to show the Connected Mobility Experience as one system: the yard’s view of the morning, the driver’s tablet, and the parent waiting at the stop.

Our CTO on stage at the summit, presenting the driver’s tablet: a driver named Rachel holds it up behind the wheel, with the day’s route on its map

The marketing team spent two months on a photoshoot. For the demos I was building, I retouched many of those photos in Nano Banana, so the tablets and screens in them showed the real product.

Product design usually stops where marketing starts. This time I got to do both.