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Trade Exchange Marketplace

My Role
Design Leadership
Product Direction & Strategy
End to End Design

Story

This was a fun project and a great learning experience! Michael Anton, CEO at Trade Exchange Group was convinced that the world around subscription based models will work on an idea about a marketplace for anybody to share their stories on investment strategies, that send the users actionable alerts using an intelligent match alogirthm. He was also convinced that a compelling mobile experience will be the only way to get his first round of funding.

He was absolutely right!

Concept

Trade Exchange is a marketplace for subscription-based advice centered around Intelligent Tracking. We provide individual investors access to a directory of verified trading and investment strategies that originate from gurus, newsletters, quants, individuals, and former asset managers. Once a user subscribes to a particular strategy they receive actionable alerts through our app that can easily be acted upon with a couple of clicks. With Intelligent Tracking, users always know what each source provided them, what they did with that information, and what happened on the trades they didn't take. The platform levels the playing field for both strategy publishers and self-directed investors.

Timeline: May 2016 - July 2016 / 6 Weeks

Problem we were solving

The world is fast changing toward actionable data, and the first subscription based mobile platform from Trade Exchange was geared toward providing social feeds on what other stock traders are talking about, bringing in the social nature within the fitness technology industry.

Design Showcase

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View Stock, Feed and Trade Overview

For a complete case study, please email me.